Digital Summit Madrid 2025 - Web ICALIA

Icalia Solutions took part in the Digital Summit Madrid 2025, Salesforce’s flagship event in Spain, which focused on how artificial intelligence, data, and personalization are shaping the future of digital marketing and commerce.

Held in Madrid, the event showcased the latest updates to key solutions such as Marketing Cloud and Commerce Cloud, and offered insights into how leading brands are transforming their digital strategies to deliver smarter, more connected experiences.

Real-world case studies from companies like LALIGA, Loewe, Vitrolife Group and ILUNION highlighted how they are leveraging technology and data to optimize digital channels and enhance customer engagement.

The event was also a valuable opportunity to strengthen collaboration among partners, clients, and Salesforce experts, and to explore how data-driven AI is taking personalization to the next level.

At Icalia Solutions, we continue to support brands in building next-generation digital experiences through innovative, customer-centric technology solutions.